Notes on growth,
AI & the web.
Practical thinking on AI visibility, SEO, performance and turning a website into a growth system. New pieces regularly.
How to get your business cited by ChatGPT & Perplexity
The practical playbook for Answer Engine Optimization — schema, entities and the content structure AI engines actually quote.
Why sub-second load times quietly win you customers
Core Web Vitals, real-world data, and the simple build choices that keep a site fast as it grows.
From contact form to booked call — without lifting a finger
A look at the lead automations we wire up so enquiries route, qualify and follow up themselves.
SEO in the age of AI Overviews: what changed, what didn't
Classic rankings still matter — but the rules of being found are shifting. Here's how we adapt.
GDPR-ready by design, not by scramble
EU hosting, clean consent and compliant data flows — built in from the architecture up.
What your website data is actually telling you
Turning traffic, events and consent-safe analytics into decisions — which numbers matter, and which just look busy.
Your website is a salesperson — treat it like one
Why we design every page around a decision, and how that changes the brief from day one.